It is one of several new tenants moving to Bell Works, the 2-million-square-foot building that is being transformed by Somerset Development. Once used by AT&T's Bell Labs during its monopoly days to do research and development – and win eight Nobel Prizes – the historic building is being turned into one that can house a new generation of cutting-edge companies.
Observers say there is a lot at stake in the project's success. "I think Bell Works is really important on the New Jersey stage and even the national stage," said Brian Smiga, founder of Tedx Navesink and a venture capital investor with Alpha Venture Partners. He is on Vydia's advisory board.