Co-working takes off in suburban New Jersey

And while there’s skepticism about whether co-working will last, New Jersey landlords are using the facilities as a way to pump life into more traditional suburban office projects.

Vi Coworking made that pitch to Somerset Development LLC, the company behind the massive Bell Works redevelopment in Holmdel, once the country’s largest vacant office building.

“We look at Vi and Design Lab as incubators and feeders bringing vitality and life on an evolving and continuing basis to Bell Works, so the value to us goes beyond the actual cost per square foot and income,” Somerset president Ralph Zucker said. “We look at those dollars also as marketing dollars creating a building amenity.” [WSJ]

Ralph Zucker - Bell Works